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Subject : sales promotion Publisher : palgrave macmillan ltd. Filter by : Subject

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Academic Journal

Beyond the logo: Brand management for cities.

Authors : Ashworth, Gregory; Kavaratzis, Mihalis¹

Subjects: *PRODUCT management; *BRANDING (Marketing); *LOGOS (Symbols)

Source: Journal of Brand Management. Jul/Aug2009, Vol. 16 Issue 8, p520-531. 12p.

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Academic Journal

Effectiveness of marketing expenditures: A brand level case study.

Authors : Baidya, Mehir Kumar; Basu, Partha

Subjects: MARKETING management; CUSTOMER satisfaction; SALES reporting

Source: Journal of Targeting, Measurement & Analysis for Marketing; Jun2008, Vol. 16 Issue 3, p181-188, 8p, 7 Charts

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